The Rise of The Lifestyle of Health and Sustainability (LOHAS)
Natural Marketing Institute (NMI) research shows a significant rise in the American "conscious consumer" now representing 54% of adult consumers in the U.S. They are driving double-digit annual growth in sustainable retail. This sector is intelligent, influential, shops more frequently - and buys more product.
The reality is - most consumers want to 'do the right thing'. And they respond to brands who give them better choices.
Differentiation Through Carbon Neutral
According to NMI research awareness of "carbon footprint" issues has doubled to more than 70% of American consumers within the last few years. This shift opens the door for sustainability-minded brands to improve their environmental profile while engaging their customer's interests by providing a BLUEdot Certified Carbon Neutral product!