For Immediate Release
Vancouver, British Columbia – UNDERABLES, a boutique carrying eco-friendly and ethically made family sleepwear and intimates, announced they have been awarded BLUEdot Certified Carbon Neutral status for their entire line. Certification was reached as a result of a comprehensive effort. The BLUEdot certification assures a net zero carbon emission for every UNDERABLES purchase from organic cotton field to closet.
UNDERABLES has curated a collection of family apparel options which represent advanced eco-friendly materials, or have strong social and ethical missions. Sapling Child, for instance, uses 100% GOTS certified organic cotton with non-toxic water based dyes presenting a safer choice for babies. While PUNJAMMIES, one of the UNDERABLES cornerstone brands, are created in an after-care facility for women who have been rescued, released or escaped from a life of forced prostitution in India.
“We've worked hard to create a boutique of only high quality, ethical, and eco-conscious fashion” said UNDERABLES founder, Cher Thorsen. “We believe the only way to be truly environmentally friendly is to be certain to account for our carbon footprint.”
The BLUEdot Certified Carbon Neutral label is granted only to organizations or products that have eliminated the carbon footprint of their entire supply chain. To achieve BLUEdot certification, a line must account and eliminate its entire greenhouse gas emissions in accordance with the international certification standard. The BLUEdot process has three primary components:
- An analysis of a product’s full life-cycle carbon footprint starting at raw material harvest.
- Working to identify any areas for future carbon emission reduction.
- Taking responsibility for the elimination of all production life-cycle emissions impacts, even those outside of UNDERABLES’ direct control, through use of BLUEdot Offsets.
BLUEdot Offsets are micro-scale, third-party certified carbon offsets investing in alternative energy or carbon capture projects. Projects supported by BLUEdot Offsets rely on offsets to provide gap financing. The end result is a product whose purchase yields net-zero carbon emissions while supporting much needed carbon reduction projects that would not otherwise happen.
“UNDERABLES’ eco and ethical focus is a great example of a business leading the way in ensuring the health of our environment” said Ted Redmond, Co-Founder of BLUEdot Register. “Their work really illustrates an interest in creating options for individuals to make change personal. Cher is exactly the type of leader we are very delighted to work with.”
The BLUEdot Certified Carbon Neutral achivement is an integral part of UNDERABLES holistic focus. “We are proud to be leading the way in ensuring the health of our environment - for you, your family, and the future generations” said Thorsen. “We believe our BLUEdot Certification message helps raise awareness while furthering conversation about the power of individuals - and businesses – to live with global integrity.”
UNDERABLES is a mom-run online boutique, owned by Cher Thorsen, bringing the best, coveted brands to Canada. We partner with charitable, ethical and sustainable brands worldwide. Learn more at www.underables.com
3433 Commercial Street
Vancouver, BC V5N 4E8
About BLUEdot Register
BLUEdot Register, is a program of Pale Blue Dot LLC. It is a platform for increasing public awareness of climate change and to help individuals and businesses understand, reduce and eliminate their carbon footprint. Learn more at www.BLUEdotRegister.org
Pale Blue Dot LLC
2515 White Bear Avenue, A8
Maplewood, MN 55109
Files for Press
Press Release Transcript: https://fix8media-pale.squarespace.com/s/Underables-certified-carbon-neutral-Press-Release.docx
Greenhouse Gas Reduction Illustration: https://fix8media-pale.squarespace.com/s/2015-Underables-anticipated-offset-DRAFT.png
UNDERABLES Image 1: https://fix8media-pale.squarespace.com/s/punjammies-1-with-logos.png
UNDERABLES Image 2: https://fix8media-pale.squarespace.com/s/organic-cotton-cozies.png
UNDERABLES Image 3: https://fix8media-pale.squarespace.com/s/punjamies-for-girls.png
UNDERABLES Image 4: https://fix8media-pale.squarespace.com/s/babie-jamies-on-leaves-with-logos.png